Multilingual Website Translation Solutions: Breaking Barriers, Boosting Revenue

Language barriers shouldn’t stand between your business and potential customers. As a CMO, CEO, or customer service manager at a large company, it’s time to unlock global markets by transforming your website into a multilingual hub. With the right approach, you can break language barriers and significantly boost your revenue. Here’s how.

Tips for Creating a Multilingual Website

Choose the Right Translation Service

Selecting the right translation service is like choosing the right dance partner—they must synchronize with your business’s rhythm. Opt for services that:

Offer Industry Expertise: Companies like Lionbridge and RWS specialize in providing translations with industry-specific terminology, ensuring that your message is both accurate and compelling.
Support Multiple Languages: Aim to cover a broad spectrum by including over 100 languages. This inclusivity is critical for eliminating language barriers across different regions.
Provide Compliance and Security: Particularly crucial for regulated industries like finance and healthcare. Organizations such as BIG Language Solutions offer robust compliance features, ensuring that all translations adhere to industry standards and regulations.

Simplify the Translation Process

Who said translations have to be tedious? Turn dull into delightful with these strategies:

Automated Solutions: Tools like Stepes’ Website Translation 2.0 automate the complex process of crawling, translating, and launching your website, reducing manual effort and speeding up the turnaround time.
Integrated Platforms: Platforms such as Weglot blend human and machine translation seamlessly, allowing you to manage translations directly from an intuitive dashboard, which can save time and increase efficiency.

Technical Considerations

Let’s dive into the technical waters—but don’t worry, we won’t go overboard.

Domain Strategy: Consider using country code top-level domains (ccTLDs) like .de for Germany or .fr for France to directly target local markets. This can improve search engine ranking performance and increase credibility within those regions.
Multilingual Plugins: For WordPress sites, plugins like TranslatePress or Smartling make it easier to host and manage translated content, ensuring a smooth and consistent user experience across different languages.

Benefits of Real-Time Translation

Real-time translation is more than just a fancy term—it’s a powerful tool that can transform your business.

Enhanced Customer Experience

Instant Support: With services like LanguageLine, customers can receive immediate assistance in their language of preference, significantly improving satisfaction and customer loyalty.
24/7 Availability: Providing round-the-clock language access ensures that customers can always find the support they need, whenever they need it, regardless of time zones.

Increased Efficiency

Automation: Solutions like Smartling offer up to a 90% reduction in manual translation efforts through advanced automation technologies. This not only speeds up the process but also reduces the risk of human error.
Streamlined Communication: Automated translation leads to faster response times, creating happier customers who are more likely to remain loyal to your brand.

Cost Savings

Reduced Overhead: By leveraging automated solutions and neural machine translation, translation costs can be reduced by up to 70%. This allows for more efficient resource allocation, freeing up your team to focus on strategic, growth-oriented tasks.
Efficient Resource Allocation: Teams can focus on core business operations while automated systems handle the labor-intensive tasks of translating and maintaining multi-language content.

SEO Optimization Strategies

Going multilingual is great, but only if people can find you.

Mastering Multilingual SEO

Optimize for Local Search Engines: Services like Lionbridge ensure your content not only gets translated but also performs well in search rankings across different regions, a critical factor for global visibility.
Use hreflang Tags: Implement hreflang tags to communicate to search engines the language and geographic region of each webpage, helping optimize your site for a global audience.

Localized Content

Cultural Relevance: Adapt content to reflect local customs and idioms beyond mere word-for-word translation. This ensures that your message resonates more deeply with local audiences and avoids potential cultural faux pas.
Keyword Localization: Conduct thorough research to identify and utilize keywords that locals are actually searching for, thus enhancing search engine performance and making your content more discoverable.

Enhance Customer Support with Askly.me’s Chat Solution

Now, let’s talk about breaking the language barrier without breaking a sweat.

Breaking Language Barriers

Multilingual Live Chat: Implement a multilingual live chat support system that translates conversations in real-time, allowing your team to communicate with customers in their native languages seamlessly.
Customer Trust: Effective communication in a customer’s native language builds trust, rapport, and enhances the user experience, fostering stronger customer relationships.

Increasing Revenue

Expand Market Reach: Broadening your market to include non-English speaking customers opens up new avenues for sales and expansion. By providing multilingual support, you can capture these opportunities effectively.
Improve Conversion Rates: When customers are supported in their preferred language, they are more comfortable and likely to complete purchases, significantly boosting conversion rates.

Effortless Integration

No Extra Development: Askly.me integrates seamlessly with your existing website infrastructure, requiring no extensive coding or development resources, allowing for a quick and stress-free implementation.
Cost-Effective: By reducing the need to hire multilingual support staff, Askly’s solution offers a cost-efficient way to provide high-quality customer service across different languages.

Ready to Go Multilingual?

Don’t let your website speak only one language when your customers speak many. Embrace the multilingual revolution and watch your global presence—and revenue—soar. Discover how to set it all up with our detailed guide on how to make your website multilingual.

FAQs

How do I translate a website into multiple languages?

Use translation services or plugins that offer multilingual support. Tools like Weglot or Smartling can automate much of the process.

How can I make my website multilingual?

Start by choosing the right translation service or plugin, then localize your content and optimize for multilingual SEO. Our comprehensive guide on building a multilingual site offers a step-by-step approach.

How much does it cost to translate a website into another language?

Costs vary based on the method—automated translations tend to be less expensive, while professional translations offer superior quality but come at a higher price.

Ready to break language barriers and boost your revenue? Implement a multilingual live chat solution with Askly.me today!